Meet Our New Director of Marketing and Communication

We are pleased to introduce Kristy Adams, Project Angel Heart’s new director of marketing and communication. Kristy will help guide messaging, community engagement, and public relations for the organization. We caught up with her to learn more about her background and passion for marketing, communication, and Project Angel Heart.

Q: Welcome! Tell us a bit about your background.

A: I’m so happy to be here! For the past 16 years, I’ve dedicated my career to communication and fundraising for nonprofit organizations, helping them build success through strategic campaigns, events, traditional and social media, and more.  Most recently, I’ve served as the vice president of communication for the Denver Public Schools Foundation and the senior director of philanthropy and communication for the national organization Book Trust.

Q: What attracted you to marketing and communication?

A: I won my first writing contest in second grade.  In high school, I paid tuition and bought a round-trip bus ticket to attend a summer program at KU’s renowned journalism school.  I’ve always known I would work in communication.  Writing, editing and creating strategies to build awareness make my heart happy; doing all that for an incredible purpose like Project Angel Heart makes me even happier. I’m grateful for the opportunity to use my skills and experience to communicate about the work our staff, volunteers and donors help carry out and to share the real-life stories of our clients, their families and our communities.

Q: Specifically, what drew you to Project Angel Heart?

A: I’ve long tracked and respected Project Angel Heart’s work.  I’ve referred friends and colleagues to Project Angel Heart to volunteer, and I’ve bought pies for Pie in the Sky. But my passion for the organization grew stronger from my personal experience caring for a loved one with a life-threatening cancer diagnosis. I’ve seen the important role nutrition can play. I’m grateful to have the opportunity to help support people living with severe illness on a larger scale.

Q: What does “food is medicine” mean to you?

A: To me, it means understanding that food has the ability to nourish and heal our bodies. At Project Angel Heart, the way that food is delivered–by neighbors for neighbors, often in hand-decorated bags–also nourishes and heals souls. Our clients tell us that these aspects of our program show them people care.  

Q: What do you like to do in your spare time?

A: I like to be involved in my community. I’m the chair of the board for Mile High Early Learning and I support UCHealth’s palliative care program. I like to read, hike, and I’m always ready for a travel adventure.

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